Strategic Marketing Advisory

REPL has a strong in-house team for providing sales & strategic marketing services to clients for various projects. This team has deep expertise in developing comprehensive customer and marketing insights to identify new opportunities for client. Our services include Research, Analysis and Preparation of Project Feasibility Report keeping in mind the Target Market and the Investors. Our marketing and sales capabilities include brand strategy, customer relationship management, sales optimization, channel strategies, pricing, marketing collateral, customer segmentation, new product development, product portfolio optimization and marketing strategy. You can relax while we handle all the Legal Documentation related to Sales & Marketing, including agreements with clients and channel partners.

Some of the landmark projects undertaken by Strategic Marketing division include Paarth Aadyant & Arka at Lucknow, Tulsiani Grace at Allahabad and Paarth NU at Lucknow where we have a tie-up with Clarks Group of Hotels to maintain and provide services for studio apartments etc. The team has been instrumental in various strategic tie-ups & alliances with domestic and international groups for REPL clientele.

Our scope of work also includes Project and Site Branding, Assistance in Tie-ups with Banks / Financial Institutions for HNIs / Direct Marketing Activities & Home Loans, Developing Sample Apartment Concept, Marketing Roll-out Plan, and Follow-up Campaigns.

‘Priority Club’ is REPL’s elaborate Customer Loyalty Program. A common platform enables the individuals to become our member and avail attractive benefits on their referrals.  It enables the members to provide referrals online, track their lead status and redeem points in form of cash or price discount on home purchase.

For our clients in Real Estate, it is part of our end-to-end consultancy. This is a ready-to-use program, where new builders can be added and their program can be run separately. At the same time, the program can easily be customized as per the specific requirements. So our partners need not to develop a loyalty program of their own and take the trouble of running it smoothly. They save on the initial head start time, cost of establishment and maintenance.